Olaplex owns a patent on the active chemistry formula that works on a molecular level to help repair damaged and broken bonds.

Not only does it repair your hair’s broken bonds and rejuvenates your hair, but it also increases the tensile strength and restores your hair’s elasticity as well as protects your hair follicle from further breakage.

Our hair contains millions of disulfide bonds. These bonds give your hair its stregnth, structure and stability. When disulfide bonds are broken, it results in damaged hair.

Olaplex restores from the inside out using our single ingredient formula: Bis-Aminopropyl Diglycol Dimaleate (say THAT 10 times fast). After all the bonds are in alignment and are intact, you will have healthy, shiny, beautiful hair once again!

How do your hair bonds break, you may ask? These are just a few:

  • Thermal Factors: high levels of heat from blow dryers, flat irons, curling irons, etc.
  • Chemical Factors: color, bleach, permanents, relaxers, keratin treatments, etc.
  • Mechanical Factors: tugging, pulling, brushing, friction, etc.
  • Environmental Factors: sunlight, and UV exposure, wind, humidity, extreme hot or cold weather, pollution, etc.

Olaplex’s patented formula is made to work on all hair types from curly to stick straight hair.

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